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Popular Web3 Fashion Brand 9dcc Closing Down
Pioneering Web3 fashion brand 9dcc is shuttering operations by the end of May, citing tough macroeconomic conditions and a lukewarm luxury retail climate. Known for its “networked products”—apparel embedded with NFC chips linking to NFTs on Ethereum—9dcc allowed wearers to verify ownership and provenance on-chain. Despite praise for its bold tech vision, founder gmoney admitted the brand may have simply been too far ahead of the curve.
May 271 min read
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