Popular Web3 Fashion Brand 9dcc Closing Down

NFTist Team
May 27
1 min read

Pioneering Web3 fashion brand 9dcc is shuttering operations by the end of May, citing tough macroeconomic conditions and a lukewarm luxury retail climate. Known for its “networked products”—apparel embedded with NFC chips linking to NFTs on Ethereum—9dcc allowed wearers to verify ownership and provenance on-chain. Despite praise for its bold tech vision, founder gmoney admitted the brand may have simply been too far ahead of the curve.

Launched with ambitious drops and a fashion-forward ethos, 9dcc made waves with high-profile collaborations and appearances at events like Paris Fashion Week. Celebrities and athletes sported the brand, and collectors even won CryptoPunks through its drops. Yet even with cultural cachet and community engagement, the venture couldn’t outpace economic headwinds. A 90-day redemption period for vaulted collections begins in June, giving fans a final chance to claim pieces from a brand that tried to bring Web3 fashion into the mainstream—perhaps just a bit too soon.

This story was written with the help of Ai.

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