Pudgy Penguins Hits the Gas with NASCAR Partnership in Race Toward Mass Adoption

NFTist Team
Jun 12
1 min read

Pudgy Penguins driving a NASCAR car. Image source: Pudgy Penguins

Pudgy Penguins is joining forces with NASCAR in a bid to drive its NFT brand into the fast lane of mainstream culture. The teaser campaign showcases its signature character suiting up for the racetrack, signaling a fresh chapter for the Ethereum-based collection. While the broader NFT market continues to lag—with Q1 2025 sales down over 60% year-over-year—Pudgy Penguins has remained a standout, pulling in $72M this year thanks to retail pushes, gaming tie-ins, and creative brand expansion. As its token $PENGU struggles to regain momentum, this high-octane collab could give the project just the boost it needs.

This story was written with the help of Ai.

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